Wednesday, July 18, 2012

Lana for H&M

Lana Del Rey is the new face of H&M and she will star in its autumn campaign, as well as the Christmas adverts.

'' We are looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice'', said H&M PR manager Chloe Bowers.'' We think she shows our fall fashion in a very inspiring way.The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette''.

Del Rey will also appear in a television advertisement for the brand and will record the Fifties song Blue Velvet for the occasion. The film will be released on September 19.

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