Friday, June 22, 2012

Yves Saint Laurent changes name?!

Last May Heidi Slimane took over as the new creative director of Yves Saint Laurent, after Stefano Pilati left the brand.

As usual every creative director brings new ideas and proposals to the brand. However Slimane is going a step further and re-brands the Yves Saint Laurent ready-to-wear collection as Saint Laurent Paris (SLP).

The famous signature will remain the same on handbags,lipsticks and shoes but it will not be used so widely.

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